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Aussie Teenagers Show Healthy Signs
This generation of teenagers are increasingly turning their backs on unhealthy habits, reveals a new report by the Australian Institute of Health and Welfare. Use of illicit substances has declined...
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Happiness is key
Young Australian adults aged 18-25, are becoming more satisfied with their life when compared to older adults 76+, the Australian Unity Wellbeing index shows. Personal wellbeing can be affected by...
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How much screen time for kids is too much screen time?
Parents are reporting that their children are spending too long on their tablets and electronic devices, findings by Parenting Research Australia reveals. Parents of children as young as two report...
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Younger generation going generic
Millennials are feeling the pinch of the increasing cost of living which is seeing them swap out well-known brands for supermarket generics to fill their trollies, according to an Australian Private...
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The future of your business lies in the palm of your hand!
Living in an online world can have its perks for business. According to a report from social media management tool Hootsuite, you can turn those online likes, shares comments and hashtags into...
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The new kid’z’ are on the block – Welcoming Gen Z to marketers
As Millennials begin to move into their late 20’s & early 30’s, the new generation of Gen Z is slowly coming into focus – ready to make their mark on this world. Gen Z is defined by those born...
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Micro-Influencers: Sometimes, less is more!
You may have seen in the last post a brief mention about ‘micro-influencers’ and that is because they are kind of a big deal. The conversation surrounding micro influencers has been a hot topic lately,...
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75% of Mums have succumbed to Pester Power – and it’s not just for toys.
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to...
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6 Key facts for e-commerce brands
If you found this webpage, you are obviously very curious to know about 2019 trends expected to prevail on the topic of Australian’s e-commerce shopping habits. In this case, we thought we’d make it...
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Market Observations! Hot topics. Hot Stats. Hot Facts.
Do you know what Mums are thinking at the moment? If not, we’ve got your back. We continuously reach out to Mums within our market research panel of 10,000 participants for feedback on current affairs....
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