The Power of Millennial Mums- Summary of findings from a study conducted by...
If your target audience is mothers aged between 19 and 35 then the findings of a recent study may be of interest. Weber Shandwick in partnership with KRC research has identified this segment, labelled...
View ArticleWomen have taken over household finances
Research by EUMom on 3,376 Irish mothers has shown that women are now the key decision makers in their household’s finances. The EUmom managing director says that mums are the biggest spenders, they...
View ArticleMothers and brand loyalty
UK research by parenting club Bounty on 20,000 mothers who were pregnant to those with children up to the age of 16 has provided some interesting insights on how the purchasing behaviour of mothers...
View ArticleSocial media-connected consumers reveal what makes them buy your product
A recent survey of greater than 10,000 social media-connected consumers was conducted by Social Media Link to learn more about the world of consumer recommendations. The following key findings assist...
View ArticleThis is how you market veggies to children
New Research: In Pitching Veggies to Kids, Less Is More Parents may not be aware, but everyday a marketing battle is taking place in your home. The seller is the parent, desperately trying everything...
View ArticleNew research: 40% of mums now watch Christmas ads online first
New research from the UK has shown online video has beaten TV when it comes to Christmas ad viewing. 2000 mums were surveyed in the annual Christmas Advertising Report by Netmums. They found that the...
View ArticleMobile is crucial for brands targeting “Millennial Mums”
New research emphasises the relationship between Millennial mums and their smartphones. A Millennial mum is aged roughly between 19 and 35, 8 in 10 births are to Millennials and most new mums fit into...
View ArticleClik here to view.
Did you know – pregnant women access blogs twice as much as non-pregnant women
Recent data from Roy Morgan Research reveals, pregnant women are twice as likely as the average Australian to be reading or commenting on online blogs compared with the average Australian. 17.3%...
View ArticleMums rely on mobile to research brands
A survey of 11,574 mothers in the UK by data insight company FanFinders has revealed that when it comes to researching brands and products mums favour their smartphone over other devices. When...
View ArticleNew research: Smartphone habits of Australian Mums
A new study by Roy Morgan Research has revealed some interesting insights into the smartphone habits of Australian mums by comparing their habits with those of the average smartphone user (aged 14+)....
View ArticleKids have the spending power
The latest Cartoon Network New Generations study reveals children aged 4-14 wielding an annual spending power of $1.8 billion. 1,000 individuals, comprising children aged 4-14 and their parents were...
View Article90 percent of teenage girls experience sexism
A landmark study of 600 girls aged 16-19 reveals young women believe sexism is rife in Australia. These confronting insights are worrying trends that demonstrate more needs to be done to ensure...
View ArticleIncreased pressure on year 12’s to ‘measure up’ at high school formals. Is...
High School formals are now mirroring high profile media events. The formal industry continues to grow, with experts crediting it to the rise of social media. Instagram is said to have increased...
View ArticleNew Study: Mum’s more stressed than general population
Medibank’s Better Health Index reveals a third of mums are suffering from stress, compared with just a quarter of the general population. The study indicates those with teenagers are the most stressed,...
View ArticleToddlers spend five hours a day in active play, with an exhausted parent in tow.
A study from Deakin University showed mothers of children aged one to three completed 4.5 hours of physical activity spread throughout the day. Active monitors were placed on 163 mothers from Melbourne...
View ArticleA provocative study into how housewives ‘drain the economy.’
The Organisation for Economic Co-operation and Development (OECD) has labelled stay-at-home mums as the “greatest untapped potential” for Australia’s workforce. The study indicates that we could suffer...
View ArticleCould Siri be making kids rude?
According to top artificial intelligence authorities, including representatives from Google and IBM, experts are concerned voice assistants such as Siri, are creating a generation with no manners as...
View ArticleDad’s now share the struggle to juggle family and work life.
A study conducted by Nickelodeon found that the struggle to juggle family and work life is a challenge now shared by dads. The research identified three categories of fathers; the provider, the super,...
View ArticleNew Study: What it’s like to be a pre-schooler in today’s tech world.
New research by Nickelodeon analyses 6,500 families in a study that aimed to discover what it’s like to be a pre-schooler in today’s world. The study compared Aussie parents with parents from 12 other...
View ArticleAussie Kids are spending more time on the internet than watching TV.
Roy Morgan Research has found that Aussie kids now spend more time using the internet than watching TV. The study indicated; Kids aged 6-13 spend an average of almost 12 hours a week using the...
View Article