A recent survey of greater than 10,000 social media-connected consumers was conducted by Social Media Link to learn more about the world of consumer recommendations. The following key findings assist with understanding the motivators/ drives behind a consumer’s recommendation and how they can best be leveraged by tailoring your influencer and advocacy marketing.
Social Media:
- At 68% Facebook is the most trusted online platfrom for product/ service recommendations, followed by 63% for blogs
Purchase Decision Influences:
- 86% of respondents said that the opinions of family and friends have the most impact on their purchase decisions
- 58% said professional reviews also have influence followed by website reviews (54%) and bloggers (39%)
Product Reviews:
- 40% of those surveyed value product reviews most when accompanied with a personal story/ experience with the brand
- 34% value a comprehensive list of the pros and cons, followed by a star rating scale (15%), quantity of reviews (7%) and length of review (1%)
Read the full article at: http://socialmedialink.co/social-recommendation-index-infographic/