Parents are reporting that their children are spending too long on their tablets and electronic devices, findings by Parenting Research Australia reveals.
Parents of children as young as two report their child is having excessive screen time, before they even get to school. Parents are encouraged to put measures in place to limit daily screen time for children and promote real-life interactions to enhance wellbeing, learning and development.
Key findings from Parenting Research Australia Include:
- Seven in 10 parents were concerned that their child spent too much time on electronic devices.
- 13% of babies as young as two are reported to be spending too long on electronic devices.
- 75% of parents establish strict rules and limitations in regard to screen time, only 45% of parents monitor their children’s technology usage while 38% do not oversee their activity.
- Even though 40% of parents believe that their child spends too much time on electronic devices, most of them employed one or more strategies to monitor their internet use.
- Mothers are the ones more likely to talk to their child about safe internet use and monitor their on-line activities compared to fathers.
- 20% of boys aged 11-17 spend a massive five to eight hours a day on weekends.
Though these percentages are daunting, technology is the future of our world, it would be unrealistic to ban screen time all together. Implementing safe and healthy screen time for children and teens can support learning and increase creative thinking.
These statistics provide insights for marketers into kids’ digital behaviour, with the opportunity to assist parents in fostering positive and responsible screen time for young children and teens.
Source: Kids Glued to a Screen”, Susie O’Brien “Herald Sun” July 25th 2018
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