UK Study: British mums are the ‘most isolated generation ever.’
A ChannelMum.com poll of 2,025 found a shocking 92 per cent of British mums admit they are lonely and our 24 hour social media access is doing them no favours. Dubbed the ‘most isolated generation...
View ArticleNew research indicates millennials are replacing hearty meals with healthy...
New research conducted by Welch’s Global Group and Surveygoo earlier in the year indicates that most American millennials between the ages of 18 and 35 choose to eat a healthy snack in place of a...
View ArticleOlder Aussies less stressed and more connected research finds
A study of 20,000 people has shown a stark difference in generational attitudes in Australian society. The online study by Nestle has found: 67% of Generation Z are focused on ‘living in the moment’,...
View ArticleTop 3 ways to keep customers happy
Power Retailer explains ‘responsible use of data, efficient service and the occasional freebie are the best ways for retailers and brands to keep customers on the sweet side’, as revealed in the latest...
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Supermarket stress means speedy shopping for parents and smarter strategies...
New research by the University of South Australia shows mums and dads speed up their shopping, spending up to 10 minutes less in supermarkets than their childless counterparts. What do supermarket...
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Advertising to children is no long child’s play – How brands need to market...
In 2004 U.S advertisers spent over $15 billion in traditional marketing aimed at children, a mass market for toy advertisers. However, the days of Saturday morning cartoons may be coming to end as how...
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Marketing to kids – the do’s and don’ts
5 Top Tips When Marketing To Kids Commonwealth Bank is promoting their Dollarmites brand to the super young. “The program is delivered to educate schoolchildren about the importance of saving on a...
View ArticleAussie Mums by the Numbers
With over 6 million Mums in Australia, this segment is too valuable to be ignored. In light of the 2016 census, ABS have released key statistics on Aussie Mums lifestyle and behavior. We break down the...
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What a load of rubbish!
Did you know that families throw out the most amount of food per annum? Planning meals and smarter shopping habits are key to saving $. Shocking new research from Sustainability Victoria has discovered...
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Aussie Teenagers Show Healthy Signs
This generation of teenagers are increasingly turning their backs on unhealthy habits, reveals a new report by the Australian Institute of Health and Welfare. Use of illicit substances has declined...
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Happiness is key
Young Australian adults aged 18-25, are becoming more satisfied with their life when compared to older adults 76+, the Australian Unity Wellbeing index shows. Personal wellbeing can be affected by...
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How much screen time for kids is too much screen time?
Parents are reporting that their children are spending too long on their tablets and electronic devices, findings by Parenting Research Australia reveals. Parents of children as young as two report...
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Younger generation going generic
Millennials are feeling the pinch of the increasing cost of living which is seeing them swap out well-known brands for supermarket generics to fill their trollies, according to an Australian Private...
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The ‘Markle Sparkle’ Selling Power Explodes into the Baby Industry
Is Australia ready for the Meghan ‘Markle effect‘ to take the baby industry by storm? The most powerful trendsetter for this generation of new Mums has just been announced. With the huge announcement...
View ArticleTop 3 ways to keep customers happy
Power Retailer explains ‘responsible use of data, efficient service and the occasional freebie are the best ways for retailers and brands to keep customers on the sweet side’, as revealed in the latest...
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The future of your business lies in the palm of your hand!
Living in an online world can have its perks for business. According to a report from social media management tool Hootsuite, you can turn those online likes, shares comments and hashtags into...
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The new kid’z’ are on the block – Welcoming Gen Z to marketers
As Millennials begin to move into their late 20’s & early 30’s, the new generation of Gen Z is slowly coming into focus – ready to make their mark on this world. Gen Z is defined by those born...
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Micro-Influencers: Sometimes, less is more!
You may have seen in the last post a brief mention about ‘micro-influencers’ and that is because they are kind of a big deal. The conversation surrounding micro influencers has been a hot topic lately,...
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75% of Mums have succumbed to Pester Power – and it’s not just for toys.
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to...
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6 Key facts for e-commerce brands
If you found this webpage, you are obviously very curious to know about 2019 trends expected to prevail on the topic of Australian’s e-commerce shopping habits. In this case, we thought we’d make it...
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